Roxlana is a multilingual health and beauty eCommerce platform specializing in Ottoman-inspired wellness products. The site features a fully RTL-optimized WordPress WooCommerce store with advanced multi-currency functionality, dynamic product bundles, and conversion-focused layouts designed for the Middle Eastern market.
Roxlana – Ottoman Beauty Heritage eCommerce
Project Overview
Project Start Date: 27/10/2025
The Challenge
Where The Challenge started
The client needed a culturally resonant eCommerce platform that could serve Arabic-speaking customers across multiple regions with varying currencies. The challenge was to build a high-performance WooCommerce store that maintained brand authenticity while handling complex pricing logic, bundle offers, and promotional displays. Additionally, the site required seamless RTL support, mobile-first optimization, and integration with regional payment gateways to ensure smooth transactions across different markets.
The Solution
How The Challenge was solved
I developed a custom WordPress WooCommerce solution with full RTL architecture and multi-currency support spanning 10+ regional currencies. Using ACF and custom PHP logic, I implemented dynamic bundle pricing and promotional discount systems that automatically calculate offer prices. The frontend was built with responsive layouts, optimized product grids, and conversion-focused UI elements including sticky headers and streamlined checkout flows. I integrated Google Tag Manager for analytics tracking and ensured all JavaScript interactions worked flawlessly in RTL orientation.
The Result
Impact & outcomes
The platform successfully launched as a conversion-optimized eCommerce destination serving customers across the Middle East. The multi-currency system enables seamless shopping experiences for users in Saudi Arabia, UAE, Egypt, Kuwait, and beyond. Dynamic bundle pricing increased average order value, while the RTL-optimized interface provided an authentic, accessible experience for Arabic-speaking customers. The responsive design and streamlined checkout process resulted in improved mobile conversion rates and reduced cart abandonment.
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