Innovate or Die Dead Face

Peter Drucker

Location:
Egypt, Cairo –

chandbe

Credits
This Project Was Completed In
Collaboration With
Project Start Date: 18/12/2024

Direct-to-consumer (DTC) E-commerce, specializing in professional hair styling tools and accessories.

Skils and Tools

ChandbeeCommerceFigmaHair StyleLiquidShopify

Project Description

The Challenge

As a leading hair styling brand in the Egyptian and Saudi Arabian markets, ChandBe required a digital flagship that matched their market position. The primary challenge was to build a multi-region, multilingual Shopify store from the ground up, with a particular focus on creating a highly functional and conversion-focused product page that could handle dynamic content and unique product challenges.

The Solution

I engineered a custom Shopify theme, developed from scratch, to meet the brand’s specific needs. The site was built to be fully responsive and support both English and Arabic content, catering to a diverse, multi-market audience. My work included custom Liquid templating and JavaScript to optimize the product pages, ensuring a seamless and informative shopping experience for customers.

The Result

The new ChandBe website serves as a powerful e-commerce platform that is both visually appealing and highly functional. It successfully centralizes the brand’s product catalog and allows them to serve two major markets with a single, streamlined platform. The final product page design and logic provided a foundation for enhanced product visualization and a smoother path to purchase, reinforcing ChandBe’s reputation as a leader in its industry.

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