Innovate or Die Dead Face

Peter Drucker

Location:
Egypt, Cairo –

Anchor and Knots Marine

Project Start Date: 17/02/2026

A nautical products and marine services company platform. Features product catalog, marine services, boating guides, and maritime-themed design with professional aesthetic.

Skils and Tools

ACFCSS3FigmaJavaScriptPHPWordPress

Project Description

The Challenge

Anchor and Knots needed a maritime-focused platform showcasing both products and services for boat owners and marine enthusiasts. The challenge was organizing diverse offerings from equipment sales to maintenance services, creating educational boating content that builds authority, implementing product catalog with technical specifications, and designing nautical aesthetic that appeals to maritime community while maintaining professional credibility.

The Solution

Built a maritime WordPress platform with custom post types for products, services, and boating guides using ACF. Implemented product categorization with technical specification displays, service booking calendar integration, and educational content hub with maintenance tips and safety guides. Created nautical-inspired design with ocean photography, rope and anchor motifs, mobile-optimized product galleries, and strategic service inquiry forms.

The Result

Delivered a comprehensive marine platform that increased both product sales and service bookings. The educational boating guides established brand as maritime authority, building trust and repeat business. The well-organized catalog with technical details reduced customer service inquiries, while the nautical design resonated with target audience, creating strong brand identity that drove word-of-mouth referrals in boating community.

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