A comprehensive B2B/B2C hospitality procurement platform for Egypt’s leading tabletop and OS&E supplier, featuring an extensive product catalog, project portfolio, and e-commerce capabilities serving hotels, restaurants, and distributors since 1991.
Project Overview
Credits
This Project Was Completed In
Collaboration With
Project Start Date: 27/10/2025
The Challenge
Where The Challenge started
ETTC required a scalable e-commerce platform capable of serving both B2B wholesale clients and B2C retail customers while showcasing their extensive hospitality product range. The website needed to reflect their 34-year legacy and position as the region’s flagship provider while supporting diverse customer segments from hotel chains to individual buyers. Creating an organized product taxonomy across multiple hospitality categories from guest rooms to banquet halls presented significant information architecture challenges. The platform also needed to communicate their turnkey OS&E solutions and project capabilities to large-scale hospitality procurement decision-makers.
The Solution
How The Challenge was solved
We built a custom Shopify theme optimized for hospitality industry requirements with advanced product categorization and filtering systems. The implementation included custom Liquid templates for different customer journey types and dynamic content sections showcasing their diverse service offerings. We created a project portfolio system highlighting their turnkey capabilities and developed responsive product grids optimized for browsing extensive catalogs. The solution incorporated trust-building elements like client logos and industry credentials while maintaining fast load times despite the large product inventory. Strategic schema markup was implemented to enhance search visibility for hospitality procurement searches.
The Result
Impact & outcomes
The platform successfully unified ETTC’s B2B and B2C operations into a cohesive digital experience serving over 5,000 clients. The organized product structure helps different customer segments quickly find relevant solutions whether ordering bulk supplies or individual items. Portfolio showcases of completed hotel projects build credibility with institutional buyers while the e-commerce boutique serves retail customers efficiently. The professional design conveys ETTC’s established market leadership while the functional platform supports their growth across Middle East and African markets. Integration of contact forms and inquiry systems generates qualified leads from various customer segments.
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